Thursday, 20 May 2021

CONCLUSION AND RECOMMENDATION

·         In this research, hypothesis research revealed that hedonic motivation (HM) had the most significant direct impact on the intention to use (ITU).

·         HM and IQ have significant direct effects on ITU, and Price and Pro have insignificant direct effects on AU.

·         Our recommendation for this research is the OFDS creator must create a clear impression that using OFDS is fun and interesting.

·         Following the resolution of the advertising problems, OFDS developers can concentrate on the prices associated with food, tax, and distribution through OFDS.

·         OFDS developers should focus their efforts on optimizing usability rather than aesthetics

·         Developers of OFDS, on the other hand, must focus on establishing fair rates and constantly delivering incentives and deals to encourage consumers in using OFDS more often

·         The OFDS creator must provide consumers with believable, precise, and systematic information quality (IQ) in a format that is suitable for their needs.

LIMITATION

·         Due to the pandemic outbreak, we faced a few difficulties in completing the research.

·         Unable to interview respondents

·         Samples are mostly from UniKL Business School due to MCO

·         The data collected might not be as precise because it was conducted via online platforms in order to take precautions however it save time



SUGGESTION FOR FUTURE RESEARCH

·         Broaden the respondent segments to increase the accuracy of results

·         Include culture-related factors that can influence satisfaction and loyalty