FINDINGS AND ANALYSIS (SMARTPLS)

Figure 2 Hypothesized Model

Figure 3 Generated / Respecified Model

Figure 4 Bootstrapping Model

CONCLUSION AND RECOMMENDATION

·         In this research, hypothesis research revealed that hedonic motivation (HM) had the most significant direct impact on the intention to use (ITU).

·         HM and IQ have significant direct effects on ITU, and Price and Pro have insignificant direct effects on AU.

·         Our recommendation for this research is the OFDS creator must create a clear impression that using OFDS is fun and interesting.

·         Following the resolution of the advertising problems, OFDS developers can concentrate on the prices associated with food, tax, and distribution through OFDS.

·         OFDS developers should focus their efforts on optimizing usability rather than aesthetics

·         Developers of OFDS, on the other hand, must focus on establishing fair rates and constantly delivering incentives and deals to encourage consumers in using OFDS more often

·         The OFDS creator must provide consumers with believable, precise, and systematic information quality (IQ) in a format that is suitable for their needs.

LIMITATION

·         Due to the pandemic outbreak, we faced a few difficulties in completing the research.

·         Unable to interview respondents

·         Samples are mostly from UniKL Business School due to MCO

·         The data collected might not be as precise because it was conducted via online platforms in order to take precautions however it save time

SUGGESTION FOR FUTURE RESEARCH

·         Broaden the respondent segments to increase the accuracy of results

·         Include culture-related factors that can influence satisfaction and loyalty

SOFTCOPY OF JOURNALS

Main Journal

Supported Journal 1   Supported Journal 2   Supported Journal 3  Supported Journal 4   Supported Journal 5   Supported Journal 6  

Supported Journal 7  Supported Journal 8  Supported Journal 9  Supported Journal 10  Supported Journal 11 

REVIEW: ONLINE FOOD DELIVERY SERVICE AMONG THE MALAYSIANS

One of GrabFood employees making food deliveries during the previous CMCO in Kuala Lumpur

Online website provided by 'dahmakan' for the customer's convenience to make orders 

 

Different types of food delivery services in Malaysia such as SmartBite, Hometaste, DeliverEat, dahmakan, Foodpanda, and others